Hyundai is on the brink of instituting an $80 million advertising campain in the United States for its new Genesis sedan, although the forthcoming saloon has already managed to accumulate 700 sales. Hyundai is anticipating just over 30,000 Genesis sales annually in the U.S., a modest amount in comparison to other models. Executives at Hyundai hope for the Genesis to be Hyundai’s flagship model, and to draw customers to showrooms. The Genesis will be offered in both V6 and V8 garb, and is expected to cost btween $30,000-$40,000.