Hyundai is on the brink of instituting an $80 million advertising campain in the United States for its new Genesis sedan, although the forthcoming saloon has already managed to accumulate 700 sales. Hyundai is anticipating just over 30,000 Genesis sales annually in the U.S., a modest amount in comparison to other models. Executives at Hyundai hope for the Genesis to be Hyundai’s flagship model, and to draw customers to showrooms. The Genesis will be offered in both V6 and V8 garb, and is expected to cost btween $30,000-$40,000.

When Roush unveiled the new P-51A Mustang, it was easy to tell that it wouldn’t be long before the 100 units being produced for 2008 were bought up. After all, it is the most powerful Roush designed Mustang to hit showroom floors. This car boasts an impressive 510hp from a supercharged 4.6L V8, that coupled with this car’s limited availability are sure to make it an instant collector car. Roush realized this and has bumped the production numbers up to 151 units, from the originally planned run of 100.

Following closely behind the successful introduction of the 2008 Mitsubishi Lancer Evolution GSR, Mitsubishi Motors announces the availability of the more advanced 2008 Lacer Evolution MR. This is the most advanced offering in the model’s 16 year history.

A war is about to erupt in the diesel-powered half-ton pickup truck segment. GM has recently released details on the weapon in its arsenal, a 4.5L Duramax diesel. Due to a narrow angle V-block, this motor is small enough to fit in the same space as many of GM’s small block gasoline powered V8s. This provides hope for applications other than half ton pickup trucks. Surely GM’s large SUVs will see this motor under the hood.

For the 2009 model year, Porsche has some significant upgrades in store for its already impressive 911 models. These upgrades apply to the 2009 Carrera, Carrera S and their C4 and Targa variants. The base 3.6L base motor will receive a 20 horsepower boost, putting the rating at 345 horses while the Carrera/Targa S models’ 3.8L power plant will see a healthy jump to 385 horsepower. Both engines also receive a significant increase in the torque department. In addition to the power increases, both motors are expected to have increased fuel economy and lowered emissions levels.