Saturn Said To Drop ‘Green Line’ Label
Back in 2006, when Saturn first introduced the Vue Green Line, it was one of the first American-made, hybrid SUVs. At that time marketers deemed it a good idea to label Saturn’s more sedate eco-friendly models as ‘Green Line” and the sportier, performance oriented models, as ‘Red Line’.
The extended names, Saturn Vue Green Line for example, has proven to be confusing to customers, so for the 2009 model year, GM has decided to drop the ‘Green Line” label and the accompanying badge. Saturn spokesman, Mike Morrissey reported that “as more models are being introduced, it is becoming increasingly difficult to write short sentences mentioning the vehicles in advertisements.
At this time there are no plans for the ‘Red Line’ label, but as more models are added to the line-up, there is a possibility that it too could go.
Tags: green line, red line